Welcome to the world of "direct to avatar", a fast-growing business model that engages in selling products and experiences directly to avatars (D2A) or digital identities, without relying on the supply chain that would normally occur in a physical shipment of a product.

A new currency with the ambitious name Worldcoin is born, a currency as the name says "available to the whole world".

Simple business model 

To talk about immersive experiences, we focus on a case that might appear futuristic, but which is based on technologies that already e